Pinpointing the pain point
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Pinpointing the pain point *
PEFCUMobile:
Marketing Campaign
The PEFCUMobile campaign, was a campaign I decided to tackle for my final project during my internship. I worked to address key pain points that associates and members were experiencing with the app. Through careful analysis, I pinpointed the most common challenges and designed clear, visual references to highlight solutions and pathways for the associates. My approach included creating a comprehensive brochure that simplified the app's features, ensuring users understood its benefits. And a digital marketing campaign through different forms of media.
The official PEFCUMobile “takeaway”, with its primary goal is to help those to navigate their way around the app.
This would be in available in English and Spanish to help bridge the gap PEFCU currently sees as a pain point.
A web banner on the website would also be ran. With associates already going to PEFCUOnline, this would drive that traffic towards the app store.
Mailers that would be sent out to associates homes FL and sent to break rooms across the states Publix operates in. This would be promoting a service that is provided outside a branch and can be completed on the PEFCUMobile app.
