Now this will make you smile.

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Now this will make you smile. *

SORRISO:

Brand Identity

SORRISO is a vibrant coffee brand that celebrates the rich coffee culture of Portugal, blending tradition with modern flair. Named after the Portuguese word for "smile," SORRISO aims to bring a burst of joy with every sip, capturing the essence of Portugal's love for coffee in every cup.

The design of the brand reflects the striking colors and architecture of Portugal, with a harmonious blend of light blues and bold oranges. These colors evoke the warmth of Portuguese landscapes and the lively spirit of its people and culture.

The blue represents tranquility, a sense of calm, and the sea that has shaped Portugal’s rich history, while the orange adds energy, warmth, and a feeling of zest. Together, they create a dynamic visual balance that speaks to both tradition and the modern energy of the brand SORRISO.

A logo that is cohesive across all packaging, this stacked logo has movement that draws the consumer into wanting to look more closer at all the details, all while being bold and impactful with its word-mark.

The "Smile with Every Sip." marketing campaign is inspired by the vibrant culture that SORRISO is offering with each cup of coffee served.

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